Is Modern Fashion Enslaving or Liberating Dissertation

Is Modern Fashion Enslaving or Liberating - Dissertation Example The paper tells that culture has played a significant role in the creation of fashion across the ages in all parts of the world. Whether it is Victorian body-deforming corsets, Chinese foot-binding, tribal teeth sharpening or neck lengthening or modern leg-breaking stilettos, all these are usually very strongly related to culture but in most cases are accompanied by enormous pain all in the name of fashion or, even more, in the name of beauty. Women suffer from pain, discomfort and health problems to feel beautiful, appreciated or fashionable. In this regard, it has been right said by Jane Ussher that ‘Beauty is a cruel mistress’, despite the fact that a great deal of sacrifice is required to appear fashionable. The world has been characterized with the passing of fashion trends from mother to daughter, sister to sister or friend to friend. It is also evident that all the negative outcomes and side effects of pursuing beauty and fashion present only one side of the great dispute on whether fashion is for women or against them. Fashions are also introduced through campaigns by fashion houses in order to publicize fashion and to make people dependent on it. Publicity and media campaigns directly address people’s aspirations by associating fashion products and apparel with celebrities through fashion programs, advertising campaigns and sponsored programs. In average, there have been icons and celebrities and people look up to them in emulating them. Fashion is introduced through them and wearing trendy and fashionable clothing has always been the hip thing at any given time in any given age. Modern people feel disassociated with the world if they do not display the same involvement with fashion as others are doing, especially in a competitive world where everything matters that can give an edge over others. Models walking along the catwalk showcase new designs and fashions that are adopted by fashion houses for mass production to be consumed by the masses in meeting with the latest fashion trends. It can be said that the world too is just like a fashion show whereby fashion refers to prevailing styles, uses and customs in the larger perspective. In fact, the fashion sector is enslaved in being required to provide people with the latest designs and trends, which in turn lead to people being enslaved because they have to meet up with the competition to look trendy, fashionable and smart. Enslavement in this context implies that people are literally forced to adopt what appears to be in fashion. Chinese culture is characteristic of encouraging young girls to have

Marketing plan report for Masafi company Essay Example | Topics and Well Written Essays - 2750 words

Marketing plan report for Masafi company - Essay Example It would examine the trends and choices for marketing and running the business. The report goes on to examine some important trends in the markets and deduce the competitor positions. It would identify the marketing potential and from there, the paper would formulate and recommend a marketing plan after identifying the marketing gaps that exist in Masafi. Background Analysis Masafi is focuses on mineral water and other food products that they produce in their factory and sell to customers in the Middle East, Persian Gulf and different parts of the world. Their products are unique and are tapped from the rich oases and mountains of Masafi, a region in the north-east of the United Arab Emirates. Masafi's competitive strength is in the fact that it produces world class water and consumer goods with a high degree of natural freshness and health potentials. Masafi is also reputed for being environmental-friendly in its approach of doing things. Past History The Masafi mountains and region is a vegetated mountainous region in the United Arab Emirates. The region contrasts the area in the vast west of the region which is mainly a sandy desert area. Masafi has a reputation of being an area with numerous springs and oases which were documented in Roman times. The locals of Masafi have always made use of the water and natural resources and sent them to different parts of the country for generations. However, in 1976, Masafi was officially incorporated with the view of commercializing the sale of water from the springs of the Masafi geographic area (Masafi Corporate, 2013). Masafi started with a small portfolio of just producing bottled water to consumers around the local area. It used traditional systems and methods of collecting water and sending it out to nearby communities. In 1990, Masafi expanded to different parts of the UAE. They sold their mineral water to large cities of the United Arab Emirates. In 1995, Masafi expanded to different portfolios. They produced ju ices from natural fruits, flavoured water, potato chips, and Basmati rice. The biggest product, the 4G (Four Gallon) water was added in 2000. In 2008, Masfai gained a reputation as a natural, organic and health product when they entered the beverage market. This quest was to make the company a fast-moving consumer goods company (FMCG) by 2011. They continued to produce 100% pure and natural products for consumers in different parts of the Persian Gulf Region. Export increased with the growth of the Emirati economy. This led to the sale of Masafi products to Africa, the Middle East and different zones around the region. Organizational Setup Masafi has a capital base of $5.5 million . This capital enables it to continue to produce and fund its operations and expansion drives. The company is involved in different projects in different parts of the country. Masafi has over 1,000 employees. The primary plants are located in the Masafi regions. However, the company has different warehousi ng networks around the country which enables it to distribute the products to the various cities and the ports of UAE. Masafi maintains a major recycling system on its site which allows it to recycle the plastics and other containers that are used to carry out the activities of the company. Masafi is one of the most profitable entities in the industry. In 2008, they increased their profits by 36% from 2007 records (Zawya, 2009). This represents a revenue of $26